Senior Marketing Operations Specialist
Req ID: 1443675
Category: Digital – SALARY
Brand: Compass Digital
Location: Toronto, ON
Posting Date: August 6, 2025
What’s in it for you?
- Join an award-winning culture. We have been recognized for being a Great Place to Work, in addition to being selected as a FORTUNE Global 500 Company, Best Workplaces Retail & Hospitality, and FORTUNE World’s Most Admired Companies.
- The opportunities with us are endless. As the world’s largest food and support services company, we offer an extensive range of learning and career opportunities for all our associates.
- Health & Safety. The health and safety of our associates, clients and guests has always been our top priority. We have the right processes in place to ensure our teams have the support they need to stay safe, while helping to keep our guests safe.
- Health Benefits. For our eligible associates, we offer comprehensive health, vision, and dental care coverage.
- A Focus on Mental Health and Wellness. just now is our Mental Health and Well-Being initiative that was created to share credible resources with our associates and the communities we serve on a variety of topics, including mental, physical, spiritual, and financial wellbeing. Visit our Stronger Together Compass website at www.strongertogethercompass.com. We also have an Employment Assistance Program which provides our associates with access to 24/7 support, resources, and information.
- We are as diverse as our guests. We believe diverse and inclusive environments support innovation and collaboration, and benefit our associates, clients, and customers. We are committed to Listen, Learn, and Act and our Diversity Inclusion Action Councils (DIAC) are associate led groups that seek to foster inclusion through cultural awareness, engagement and appreciation of diversity. We are Stronger, Together!
Job Summary
You will join a dynamic and fast-paced environment and work with cross-functional teams to communicate the great value of our products to the market and drive adoption.
Now, if you were to come on board as a Salesforce Operations Marketing Specialist, we’d ask you to do the following for us:
- Lead Customer Lifecycle campaign mapping to build and launch Salesforce Marketing Cloud journeys
- Create and manage creative briefs & SOPs for every journey component, ensuring you have all the details to build successful customer interactions
- Support in managing campaign calendar of deployment and deliverables with defined timelines
- Advise on best practices, testing and capabilities to support customer acquisition and retention strategies and programs
- Consult on channel utilization, support technical and operational execution of customer journeys with clear goals and KPIs
- Monitor, optimize and report on results of journey performance, sharing key post-analysis learnings (metrics, deliverability and progress/achievement of KPIs)
- Conduct regular testing on customer segmentation, dynamic content and personalization strategies, as well as testing and QA in tandem with the cross-functional teams for any integrations or enhancements
- Support in troubleshooting and solutioning data queries with data and development teams – Support in identifying operational process gaps to create efficiencies and improve workflow, promote adoption and adherence to new processes
- Support in identifying emerging innovations within the platform and recommend strategies in collaboration with the broader Digital Expansion team.
Think you have what it takes to be our Salesforce Operations Marketing Specialist,? We’re committed to hiring the best talent for the role. Here’s how we’ll know you are the best fit:
- 3+ years experience in marketing automation/operations, ideally with expertise in marketing digital products or services
- Strong working knowledge of Salesforce environment (Marketing Cloud/Pardot), experienced in building and managing campaign automations, or equivalent: Marketo, Hubspot, Braze, Adobe Experience Manager, or similar
- Deep understanding of digital channels and how they function, especially email and mobile marketing
- You’ve juggled multiple projects and tasks successfully, without missing deadlines or impacting results
- Ability to work with ambiguity, autonomously translate high-level direction to specific deliverables and effectively plan tactics in complex work streams
- Litmus, HTML, CSS and AMPscript, SQL Query or eager to learn
- Analytical, data-driven. Truly care about the results.
- Curious and are keen to make recommendations. Always eager to learn.
- Collaborative and able to effectively communicate verbally and in writing.
- Agile and creative – you’re not afraid to improvise and improve.
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