VP, Brand Strategy & Execution
Req ID: 1302216
Category: Strategic Projects – SALARY
Brand: Chartwells
Location: Mississauga, ON
Posting Date: June 13, 2024
What’s in it for you?
- Join an award-winning culture. We have been recognized for being a Great Place to Work, in addition to being selected as a FORTUNE Global 500 Company, Best Workplaces Retail & Hospitality, and FORTUNE World’s Most Admired Companies.
- The opportunities with us are endless. As the world’s largest food and support services company, we offer an extensive range of learning and career opportunities for all our associates.
- Health & Safety. The health and safety of our associates, clients and guests has always been our top priority. We have the right processes in place to ensure our teams have the support they need to stay safe, while helping to keep our guests safe.
- Health Benefits. For our eligible associates, we offer comprehensive health, vision, and dental care coverage.
- A Focus on Mental Health and Wellness. just now is our Mental Health and Well-Being initiative that was created to share credible resources with our associates and the communities we serve on a variety of topics, including mental, physical, spiritual, and financial wellbeing. Visit our Stronger Together Compass website at www.strongertogethercompass.com. We also have an Employment Assistance Program which provides our associates with access to 24/7 support, resources, and information.
- We are as diverse as our guests. We believe diverse and inclusive environments support innovation and collaboration, and benefit our associates, clients, and customers. We are committed to Listen, Learn, and Act and our Diversity Inclusion Action Councils (DIAC) are associate led groups that seek to foster inclusion through cultural awareness, engagement and appreciation of diversity. We are Stronger, Together!
Job Summary
As the Vice President, Brand Strategy & Execution, you will be responsible for building and leading the Marketing and Support Services team in several critical success areas of the business. If you were to come on board, we’d ask you to be accountable for the following:
- Partnering with our EVP Business Transformation and Centres of Excellence, operationalize innovation and sustainability initiatives across sectors as industry leaders
- Lead a high performing team to deliver above unit programming and tactical execution at a high level, enhancing the quality of offering in each sector and in everything we do
- Accountability in development and deployment of CHASE sectors’ growth and retention strategies, in partnership with the Sector Leaders, Sales and our Strategic Accounts Group
- Overall accountability for strategy, execution, and management of brand guidelines in all merchandising including internal and external marketing collateral
- Ability to craft compelling narratives and brand stories that resonate with multiple diverse client groups, leveraging data-insights and creative strategies to drive revenue and profit in partnership with supporting Centres of Excellence
- Elevate internal communications within CHASE, including but not limited to standardization of recognition programs; broadcasting new business wins and key retentions; etc.
- People development and succession planning for each direct report
Think you have what it takes to be our Vice President, Brand Strategy & Execution? We’re committed to hiring the best talent for the role. Here’s how we’ll know you are the best fit:
- 10 years experience in the hospitality industry, with a minimum 3-5 years experience at a senior leadership level
- Demonstrated experience in brand building and execution across multiple business verticals
- Proven track record of managing financials and identifying opportunities to maximize on revenue
- Entrepreneurial, charismatic, services leader with a strong track record of driving results
- Collaborative, fast thinking, team oriented and obsessed with the details
- A great listener who is committed to getting to the right solution even if outside their scope of responsibility
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